The universal backchannel

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Are we building a universal backchannel. Just read this inspiring piece on Influential Intreractive Marketing. This subject has been brought to light the second time past weeks: the universal backchannel. Is that what the internet is becoming? The backchannel of our daily lives? Every object has a backchannel, every story, every product, every person, company and politician. Are Twitter and Jaiku creating the first human backchannels. Can every coordinate(X,Y,Z) in space have a backchannel? How does this fit with a previous post on Hylozoism.

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