Category Archives: Holism

Recycled phone: Nokia Remade

Posted in Balance, Consumer behaviour, Contribution Marketing, CSR, Cultural Creatives, Holism, Innovation, Intrinsic Values, Meaning | Leave a comment

Perspective..

It is all about perspective…

Posted in Connected Society, Crazy posts, Holism | Leave a comment

Wisdom Culture by Paul Ray

From a good friend I received a pdf. A pdf about Wisdom Culture and Practical Wisdom written by Paul Ray, the guy that brought us the term Cultural Creatives. Have a read and decide for yourself if you are a … Continue reading

Posted in Brain, Collaborative Intelligence, Collective Intelligence, Creativity, Cultural Creatives, Holism, Humanification, Learning 2.0, Meaning, Networking, Reductionism, Sustainability, Wisdom | 2 Comments

Gary Hamel on th future of organizations

I got this link from Yuri van Geest. It’s a short clip on Amazon(on Amazon? YES on Amazon) from Gary Hamel about the new generation of human organizations. Innovation in Management. “You can’t build a company that is fit for … Continue reading

Posted in Balance, Contribution Marketing, Future, Holism, Humanification, Innovation, Intrinsic Values, Management Innovation, Meaning | Leave a comment

From Profit to Purpose

Posted in Holism, Balance, trends, Sustainability, Adhocracy, Creativity, Play, Intrinsic Values, Positioning, Post Advertising, Marketing, Innovation, Social Networking, Co-creation, Cultural Creatives, Manifesto, Consumer Facilitation, Contribution Marketing, Connected Society, Valuechain, Future, Collective Intelligence, Collaborative Intelligence, Crowdsourcing, Advertising, Consumer behaviour, Pull platforms | 1 Comment

Do you know TOMS shoes?

TOMS shoes is a great initiative. For every pair that is sold one pair is given away for free to children in need. Below a video about the first TOMS shoe drop in Argentinia. Great example to see the strength … Continue reading

Posted in Balance, Connected Society, Contribution Marketing, Holism, Innovation, Intrinsic Values, Manifesto, People, Sustainability, trends, Valuechain | 3 Comments

Creationist WOM versus Evolutionist WOM

Great Slidecast(slideshow with Audio commentary) 0n two very different routes on Word of Mouth(WOM). After you have seen this you may guess which one I prefer Hint: read the Contribution Marketing and Purpose Driven Innovation tabs hehe

Posted in Contribution Marketing, Holism, Intrinsic Values, Meaning, Post Advertising | 2 Comments

Ouch…My Retail Heart..

  Nokia Flagshipstore Regent Street London. Just needed to show you this image..  A nice example of reductionistic thinking. The shop is clearly the sum of it’s parts. The franchiser, The Brand and The Targets. It really hurts my retail … Continue reading

Posted in Contribution Marketing, Holism, Reductionism, Retail | Leave a comment

5 Universal Rituals

BBDO recently conducted a survey investigating the powers of rituals in our lives.. Human beings are creatures of habit—the morning coffee with two sugars, the post-lunch brush and floss, the bedtime yoga routine with lights dimmed. Advertisers, on the other … Continue reading

Posted in Brain, Holism, Intrinsic Values, Meaning, Rituals | Leave a comment

Unmanaging: Unleashing the Creative Beast

Great presentation from Tara Hunt about myths in innovation, creativity and motivation. For me this is a great presentation showing the difference between reductionistic thinking and holistic thinking. Enjoy the show..

Posted in Creativity, Holism, Innovation, Intrinsic Values, People, Sharing, Uncategorized | Leave a comment