Explaining the popularity of the Penguin

I am wondering if Penguins are more popular now than a couple of years ago. I see Penguin movies(Happy Feet), Documentary(March of the penguins), On Amazon(cool deals) and Linux ofcourse.

Do the Penguins remind us of our position in this world. Sense of community, one continent, uniformity and loyalty? Hmm or are they just cute?

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