This subject is driving me nuts… In a positive way..
The last decades we(people/companies) we were obsessed with who we are. Branding/advertising who we are was our core activity. These are characteristics of isolation. You don’t feel a sense of purpose. You basically try to connect by communicating who you are..
Now we live in a global connected world. The contact moments between people have increased exponentially. Who we are becomes less relevant now that we are connected. The question arises why we are. We want to contribute a role to ourselves in the bigger picture. We see ourselves as useful and meaningful parts to contribute to a bigger mechanism/organism.