I needed a descriptive term for brands that have focussed on intrinsic values. That have stripped themselves, removed the make-up and kicked the stylist.. I call them Naked Brands. To explain the influence of brands on products I have uploaded yet another powerpoint to slideshare. It is short and to the point.
You might see that I have not touched the needs of the customer nor did I explore the role of innovation in any detail. That is on purpose. They each deserve their own story..
As usual all feedback more than welcome..