Naked Brands

I needed a descriptive term for brands that have focussed on intrinsic values. That have stripped themselves, removed the make-up and kicked the stylist.. I call them Naked Brands. To explain the influence of brands on products I have uploaded yet another powerpoint to slideshare. It is short and to the point.

You might see that I have not touched the needs of the customer nor did I explore the role of innovation in any detail. That is on purpose. They each deserve their own story..

As usual all feedback more than welcome..

This entry was posted in Brand Deflation, Contribution Marketing, Intrinsic Values, Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s