Monthly Archives: January 2007

Prada Phone

So when will we see the first Visa device, BMW device, Porsche device and maybe hmm.. Raimo device??(User Generated Phones can that be the future?) Seriously.. You see that big scale companies have difficulties managing the customer. Their brand just … Continue reading

Posted in Hot Hardware, Hot news, Innovation, value chain | Leave a comment

Brand Spirituality

Nice post on BrandTarot about the role of spirituality in brands. Here a small excerpt: Brand and spirituality are of course in some ways opposed. Brands are mostly indulgent, ego-boosting, superficial. Spirituality is mostly disciplined, ego-sacrificing, about the search for … Continue reading

Posted in Brand Deflation, Contribution Marketing, Intrinsic Values | 2 Comments

Purpose

purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose … Continue reading

Posted in Crazy posts | Leave a comment

CSR at the Tipping Point

More and more signals are coming that CSR is at The Tipping Point. Mc Kinsey wrote in last year’s quarterly that 84% of executives from around the globe who participated in a McKinsey survey said their companies should pursue both … Continue reading

Posted in Connected Society, Intrinsic Values, Strategic CSR, Strategy, Sustainability | Leave a comment

Starbucks marketing money

Absolute great simple post on Brand Autopsy. It’s just one more reminder that Starbucks spends its advertising dollars on making better products and better customer experiences and not on making funnier television commercials.

Posted in Brand Deflation, Contribution Marketing, Intrinsic Values, Strategy | Leave a comment

Value Chain Reshuffle

A week ago I posted something about User Generated Products. Part of the post was a powerpoint presentation.. Somehow I had difficultygetiing the point across.. Well. Just read a post on the blog of John Hagel. Here a small part … Continue reading

Posted in Brand Deflation, Connected Society, Consumer Facilitation, Contribution Marketing, User Generated Products, Valuechain | Leave a comment

The difference between creation and production

How to solve this one. I feel there is a difference… Creation vs. Production Create vs. Produce Creator vs. Producer Creativity vs. Productivity!!!! Ha…. Here we maybe start to see the difference.. Create is about maximum value in one thing? … Continue reading

Posted in Creativity | 2 Comments

Recommendations for books on my holiday

Last couple of months I developed a new hunger. A new hunger to read.. In a couple of weeks the family and I will go to Thailand. Three weeks in Chiang Mai.. Great time to do some reading. I got … Continue reading

Posted in Uncategorized | 3 Comments