Monthly Archives: January 2007
Prada Phone
So when will we see the first Visa device, BMW device, Porsche device and maybe hmm.. Raimo device??(User Generated Phones can that be the future?) Seriously.. You see that big scale companies have difficulties managing the customer. Their brand just … Continue reading
Brand Spirituality
Nice post on BrandTarot about the role of spirituality in brands. Here a small excerpt: Brand and spirituality are of course in some ways opposed. Brands are mostly indulgent, ego-boosting, superficial. Spirituality is mostly disciplined, ego-sacrificing, about the search for … Continue reading
Peerbox: First serious mobile P2P application?
Just played with the new Peerbox application version 0.95. I must say very impressed with the work they did. Very rich application with many options. A very complete library of music. The videos are still brand videos. Easy upload function. … Continue reading
The Venice Project becomes JOOST!!
Yesterday, we were The Venice Project™. Today, we’re Joost™. Tomorrow, we’re yours! Imagine having infinite choice, and TV that is truly interactive. TV anywhere, anytime… Joost™ is a new way to watch TV, free of the schedules and restrictions that … Continue reading
Purpose
purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose purpose … Continue reading
CSR at the Tipping Point
More and more signals are coming that CSR is at The Tipping Point. Mc Kinsey wrote in last year’s quarterly that 84% of executives from around the globe who participated in a McKinsey survey said their companies should pursue both … Continue reading
Starbucks marketing money
Absolute great simple post on Brand Autopsy. It’s just one more reminder that Starbucks spends its advertising dollars on making better products and better customer experiences and not on making funnier television commercials.
Value Chain Reshuffle
A week ago I posted something about User Generated Products. Part of the post was a powerpoint presentation.. Somehow I had difficultygetiing the point across.. Well. Just read a post on the blog of John Hagel. Here a small part … Continue reading
The difference between creation and production
How to solve this one. I feel there is a difference… Creation vs. Production Create vs. Produce Creator vs. Producer Creativity vs. Productivity!!!! Ha…. Here we maybe start to see the difference.. Create is about maximum value in one thing? … Continue reading
Recommendations for books on my holiday
Last couple of months I developed a new hunger. A new hunger to read.. In a couple of weeks the family and I will go to Thailand. Three weeks in Chiang Mai.. Great time to do some reading. I got … Continue reading
Marikaya 