Monthly Archives: January 2007

A thought into space

More than a week ago I sent my mail with the WikiPPT to a couple of people.. If you don’t know what a WikiPPT is check this out. A thought(a meme) into space.. Just curious who saw it, who enriched … Continue reading

Posted in Co-creation, Creativity | Leave a comment

iPod versus “Musicphones”

The official numbers are out and there is no denying, iPod global market share is down to 12.9%. Many who are expecting to hear iPod market share numbers around 75% or 80% are stunned to find iPod global market share … Continue reading

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Prada Phone

So when will we see the first Visa device, BMW device, Porsche device and maybe hmm.. Raimo device??(User Generated Phones can that be the future?) Seriously.. You see that big scale companies have difficulties managing the customer. Their brand just … Continue reading

Posted in Brand Deflation, Strategy, User Generated Products, Valuechain | Leave a comment

Prada Phone

So when will we see the first Visa device, BMW device, Porsche device and maybe hmm.. Raimo device??(User Generated Phones can that be the future?) Seriously.. You see that big scale companies have difficulties managing the customer. Their brand just … Continue reading

Posted in Hot Hardware, Hot news, Innovation, value chain | Leave a comment

Brand Spirituality

Nice post on BrandTarot about the role of spirituality in brands. Here a small excerpt: Brand and spirituality are of course in some ways opposed. Brands are mostly indulgent, ego-boosting, superficial. Spirituality is mostly disciplined, ego-sacrificing, about the search for … Continue reading

Posted in Brand Deflation, Contribution Marketing, Intrinsic Values | 2 Comments