Monthly Archives: February 2007

Changingthepresent.org

Posted on February 27, 2007 by Raimo

Nanette Alexander points Smartmobs readers to the website http://www.changingthepresent.org to look at. She writes: “This is a nonprofit donation marketplace. There are a couple of things that make it worth watching. One, it is good way of giving dollars because … Continue reading →

Posted in Connected Society, Contribution Marketing, Sustainability, Uncategorized | 4 Comments

Innovation Capitalist

Posted on February 27, 2007 by Raimo

Looking forward to an article in HBR about a new role emerging in the Open Innovation Process. See preview below.. In March’s upcoming Harvard Business Review, Professors Mohan Sawhney of Northwestern Unversity and Satish Nambisan of Rensselaer Polytechnic Institute define … Continue reading →

Posted in Co-creation, Creativity, Strategy, Valuechain | Leave a comment

Engage and Die

Posted on February 26, 2007 by Raimo

Just posted a comment on Communities Dominate Brands. Found it worthwhile to post it here. It is about social networks/communities build around companies. Basically the advice I see regularly is to engage with your customer. This can be done through … Continue reading →

Posted in Co-creation, Contribution Marketing, Intrinsic Values, post capitalism, User Generated Products, Valuechain | Leave a comment

The Law of Attraction

Posted on February 26, 2007 by Raimo

Just watched The Secret. Nice documentary on the Law of Attraction. Basically anything you give attention to will grow. If you feel joy, more joy will be created by the universe.. etc, etc. I watched it online. It is worth … Continue reading →

Posted in Brand Deflation, Crazy posts, Strategy | 2 Comments

Fields Of Creation

Posted on February 26, 2007 by Raimo

Well. Finally I finished a presentation in which I combine many of my thoughts and beliefs. It is the most personal set of thoughts yet. Like everything I produce still work in progress. Have a look at the presentation. Like … Continue reading →

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Crafting, Creativity, Design deflation, Intrinsic Values, Strategy, Sustainability, Uncategorized, User Generated Products | 5 Comments

What business am I in?

Posted on February 25, 2007 by Raimo

NOTE OF WARNING: COMPLETE UNSCIENTIFIC THOUGHTS ENTERED THIS POST All around me I see businesses and complete industries asking themselves this question. How is it that right now so many people are asking themselves this question? It is almost like … Continue reading →

Posted in Brand Deflation, Connected Society, Consumer Facilitation, Contribution Marketing, Crazy posts, Sustainability, Uncategorized | 6 Comments

Pepsi’s new designs for cans

Posted on February 22, 2007 by Raimo

Just read on a dutch blog about Pepsi’s new cans. With these new designs(35) they try to attract the youth and hope that they will choose Pepsi over Coca Cola. Designs are for example about music, cars, and sport. People … Continue reading →

Posted in Brand Deflation, Contribution Marketing, Intrinsic Values, User Generated Products | 3 Comments

Self Expression

Posted on February 22, 2007 by Raimo

Great post on Ageless Marketing about the difference in Self Expression between the first halfers(young generation) and second halfers(older gen). I copypasted the whole article. Nothing to add further.. Self-Expression: The Continuous Re-creation of Self Self-expression is a morally broad … Continue reading →

Posted in Uncategorized | Leave a comment

OpenCola

Posted on February 21, 2007 by Raimo

Just read a blogpost about OpenCola. OpenCola is a brand of cola unique in that the instructions for making it are freely available and modifiable. Anybody can make the drink, and anyone can modify and improve on the recipe as … Continue reading →

Posted in Co-creation, Consumer Facilitation, Crazy posts | 3 Comments