OpenCola

Just read a blogpost about OpenCola. OpenCola is a brand of cola unique in that the instructions for making it are freely available and modifiable. Anybody can make the drink, and anyone can modify and improve on the recipe as long as they, too, license their recipe under the GNU General Public License.

I could see that they would have a great recipe in the end. Is a great recipe in the end enough to become big. How about distribution of non-digital items? Would distribution organize itself if demand is high enough? How about awareness?

That made me think on the true value of Coca Cola. Currently I believe it is the distribution network. It is the distribution network that connects Coca Cola with the customer. The recipe is secret, but is it really that valueble?

What if Coca Cola sees cans and bottles as distribution units. What if I could put a mini CD in a canshaped container. Distribute it through the Coca Cola network. I could buy a chilled CD from the vending machine.

Would OpenCola ever be sold through Coca Cola’s distribution channels? Does Coca Cola have a choice if the public would demand it? 😉

opencola

Advertisements
This entry was posted in Co-creation, Consumer Facilitation, Crazy posts. Bookmark the permalink.

3 Responses to OpenCola

  1. Gerjanne says:

    Let’s make them do it! :o)

  2. thinkmobile says:

    Power 2 The People!!!

  3. Pingback: CONTRIBUTION MARKETING

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s