The Law of Attraction

Just watched The Secret. Nice documentary on the Law of Attraction. Basically anything you give attention to will grow. If you feel joy, more joy will be created by the universe.. etc, etc. I watched it online. It is worth the $4,95 😉

The movie gives you guidance on how to create your own desired reality. Big question I know have how would this apply in a 20.000 people company. Could we use brands as tools to focus our thoughts and feeling in companies. In a 100% transparant world there is no difference between corporate image and brand image anyway. Is there? For example if a company lacks creativity. How would you turn this around using the law of attraction? Somehow you would need to focus on creativity and everybody would need to imagine the loads of creative people working there.. You would need to believe the creative energy, the waterfall of ideas and the fertile breeding ground. Or would it be enough if the CEO would believe it? nah.

If brands are there to be admired and loved. Why not focus them on the employees instead of on consumers.. Use the power of visualisation to create a strong image of the company you wish to be. An emotional and passionate image. Full of purpose and meaning. This to create change within the company. This change will be visible to consumers and resulting in a better reputation.

Old model: brand=>changes consumer=>changes sales
New model: brand => changes employees=> changes company(reputation)=>changes consumers=> changes sales

Just some crazy thoughts..

This entry was posted in Brand Deflation, Crazy posts, Strategy. Bookmark the permalink.

2 Responses to The Law of Attraction

  1. Mr. Abraham says:

    Two things…

    1. If I had to sum the entire thing up, it’s that the Law of Attraction
    is all about alignment. You’ve got to do the “work” if you want to
    bring something info your life.

    This is where I think people mess up, which gives the entire thing the
    “MLM/Amway” kind of vibe. You can’t just sit around eating junk food
    and watching reruns and expect to live on the beach…regardless of what
    the infomercials say.

    People like Joe Vitale are out working. Bob Proctor is out working.
    James Ray is out working.

    2. I found a FREE book (yes, FREE) that helped me figure out all of
    this. has it and it’s well worth the read.

    And like I said, it’s FREE. So you can’t argue that the guy is trying
    to take advantage of people looking for a “magic pill” or whatever else
    I’ve been hearing over the last 2-3 weeks since this thing hit Oprah.

  2. MAck says:

    Great info.

    I watched the Secret DVD a few months ago and got another book on Law of Attraction,
    but it didn’t really start happening for me until I wrote down my intentions. I found that to be
    VERY powerful. is a book I just got, which makes
    planning out your Law of Attraction goals easy. Just fill in the blanks and you’ve got a road
    map to follow. Has been working well so far.

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