Monthly Archives: March 2007

Struggling to share

Currently I am working on basically a presentation linking it all together( well atleast for me). Wondering if I should share it all openly.. It starts to be, I believe, ¬†a powerful story.. The beauty is that what I am … Continue reading

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | Leave a comment

Message in a Bottle

Just read my weekly(or is it monthly?) update from Springwise. It had an article about Coca Cola: ¬†Magazine on a bottleOffering girls on the move something to read with their diet beverage, Coca-Cola Belgium will be the first soft drink … Continue reading

Posted in Uncategorized | 4 Comments

What is your Twitter score?

Do you have an account on Twitter? How many friends do you have? How many followers do you have? Let’s divide them: friends/followers Your score is: 0,1 – 0,5: You must be a pretty arrogant bastard. No friends but a … Continue reading

Posted in Connected Society | 4 Comments

Thinking about Mini..

Just read a blogpost on Communities Dominate Brands about Engagement Marketing at Mini. Somehow having problems with the Engagement Marketing route.. The danger lies in it that you end up with undifferentiated product with no clear intrinsic value that is … Continue reading

Posted in Contribution Marketing, Creativity, Innovation, Intrinsic Values | Leave a comment

New Hot Words

STEWARDSHIP

Posted in Uncategorized | Leave a comment

My ChangeThis Manifesto

Dear reader, My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for voting. When I have enough votes(I have no idea what enough is) it will be published. Here is my proposal: Value Creation: The RIGHT … Continue reading

Posted in Brand Deflation, Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, Manifesto, post capitalism, Strategic CSR, Strategy, Sustainability, Valuechain | 3 Comments

The Micro Blog Effect

Posted in Uncategorized | Leave a comment