Maslow on Self actualization

Self-actualization is the instinctual need of humans to make the most of their abilities and to strive to be the best they can.

Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is.[2]

Maslow writes the following of self-actualizing people(REPLACE WITH CORPORATION):

* They embrace the facts and realities of the world (including themselves) rather than denying or avoiding them.
* They are spontaneous in their ideas and actions.
* They are creative.
* They are interested in solving problems; this often includes the problems of others. Solving these problems is often a key focus in their lives.
* They feel a closeness to other people, and generally appreciate life.
* They have a system of morality that is fully internalized and independent of external authority.
* They have discernment and are able to view all things in an objective manner. Prejudices are absent.

This entry was posted in Connected Society, Contribution Marketing, Intrinsic Values, Sustainability. Bookmark the permalink.

2 Responses to Maslow on Self actualization

  1. Gerjanne says:

    er valt zo her en der nog behoorlijk wat winst te boeken… :o)

  2. thinkmobile says:

    Interessante keuze van woorden hehe..

    Je hebt gelijk..

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