An Adobe-sponsored survey by the Economist Intelligence Unit questioned business executives worldwide about the level of engagement their company has achieved with customers, the tactics used to cultivate it, and the key strategies and tools for achieving even deeper levels of engagement in the future. parti.pdf,partii.pdf,
My opinion:One of the conclusions of this piece is the believe that engagement will give us purpose and direction. I believe it will not. I believe that purpose will trigger engagement. There is no engagement without a purpose beyond profit. Engagement will only THEN happen and give you direction. If you can’t explain why you want to engage there is no purpose for engagement.. Following me?