Traceable Bananas

Just found a great new blog: Chroma! Worth a visit!! There was a nice post on Dole’s new “Dole Organic” bananas:

 Transmedia Bananas

Want to know where your next organic banana is from? (Of course you do).

Dole Organic Bananas come with a three digit farm code on the sticker. The website provides the “backstory” for each farm: location, the history, see photos. Don’t know if this is new, maybe it’s been around and I hadn’t heard of it, but it’s pretty smart. And it gives you an excuse to use the phrase “transmedia bananas”.

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This entry was posted in Consumer Facilitation, Strategic CSR, Sustainability, trends. Bookmark the permalink.

One Response to Traceable Bananas

  1. Pingback: The universal backchannel «

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