New Product Concepts

Decided to add a new category to the blog. Basically I want to share some product ideas I have popping up time to time. Here is the first. Would love to hear from anybody working in the food industry or at Moët & Chandon..

What I wanted to create is kind of a Blue Ocean product in the Champagne industry. Where I try ro appeal to Healthy Hedonists with a product made out of fresh fruit juice and champagne. Basically a premium product in your supermarket’s fresh juice section.


This was a nice example of how currently products are developed right? Can still work don’t get me wrong.. but what is actually the purpose of this product? What wish does it have?

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