If we are slowly moving to an Creative/emotion driven market, how can stockmarkets/financial institutions assess value? How can you predict and define value in such an abstract, emotional and human environment.
I asked a question in LinkedIn. Excellent tool! See the question and answers below..
Conclusion: We tend to have different believes…
What is the most important ingredient in the process of creation?
- The ability to suspend judgment and allow ideas to flow.
- A well defined problem. In advertising, the problem might be “Our product (company) is perceived as such and such, we want to change that perception to so and so. How do we do it?”
- Creativity … a defined problem and clarity are great, but you need to be able to go outside the box … often a long way when creating someting new …
- Passion and simplicity.
- Some people are better at creation than others. No mistake : all people are creative. But some have more passion, interest and talent for creation. Are willing to invest time in it, are taking the risks to experiment.
Further : the right mix of people in a creation process : different kinds of people can augment each others’ talents.
Environment : Differs greatly for different people, but Fear is the greatest enemy of creation. Boundaries, however, can help creation very well. I always like to think of the ideal creation environment as one where I would like to play a game in.
- Perseverence/persistence, visualization, trust and inner peace
- Trust! Theory of Social Constructivism: there is no one reality or there is only one reality, either is the same leading to us ourselves: the absolute top of creativity. Therefor it helps me to trust that coincidence does not exist as creation is creating reality.
- Me… or you?
- Well, based on my experience in creating mobile phones from idea to mass-market creation – mix of people, information (of market), experience, trial-error method and also perseverance to the issue at hand, and a bit of a madness as well…One of the most interesting concepts of a mobile phone was made in cellar of an old house purposefully – not within processes of full R&D engineers … At least, this is the way story goes 😎 .The process of innovation is naturally an interesting area where creativity is needed besides using it for advertising – where similar “propeller heads” are needed to create new campaigns…
- I’m going to have to go with water, an amino-acid rich watery soup, and radiant energy (preferably UV).
- Maybe this is too obvious, but it seems the answer is in the question: creativity. To drill down a bit, I’d say that means the ability to think in non-linear ways, to connect seemingly random ideas and (sometimes to one’s detriment) constantly live in the world of possibility. As with intelligence, though, I think there are a number of axes on which creativity can be measured (visual, verbal, etc.) (It has been postulated that the top 1% of creatives have characteristics that may put them at a psychological/functional disadvantage in the “real” world)
- Tough question. As someone in a continually creative position I would say the MOST important ingredient is going to vary… Some days, a problem is presented and a creative solution is required. The pressure of the situation will often force creativity (think of a brainstorming session) Some days, creativity happens as a result of having time and resources at hand. (Consider playing around with ideas because there is NO pressure) Some days, creativity will spring upon you unbidden (think of the brilliant middle of the night idea). I think a willingness to accept is probably the only ingredient that consistently carries through all these situations. (And I am equally certain that there are other situations that elicit creativity.
- Curiosity. That’s what gives me the ability to step into my client’s world. A strong desire to know or learn something that then becomes a product of my imagination
- Fantasy and dreams
Thanks to all that contributed!