WECT model

Is your product ready for the new customer centric world? Well try to fit your product in the below WECT model. The model puts us in the middle and shows basically that there are 2 major things we are pursuing: Wisdom and Experiences. Next to this we need Communication and Tools to facilitate and realize this. The closer to the center the more important you become to the consumer. So, how does your product help realizing Wisdom and Experiences? Do you offer tools? Do you facilitate communication? Do you have trouble finding a place at all? Than you might not be suited for the consumer market..;-)

Tried to fill the second slide with some brands to give you an idea..


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