Kapitaal (Capital) is a project based animation made for Museum De Beyerd, Dutch Museum for Graphic Design. Kapitaal is a typographical stroll throug a Dutch city revealing the influence of graphic design.
Kapitaal typo-animation by the order of the Beyerd Museum. Kapitaal is an impression of the enormous amount of stimuli that we are harassed by every day. The amount is so big that its commercial effectiveness has become utterly dubious.
Thanks to Upstream
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I actually used their film a few months ago for a seminar where I was speaking on brand innovation, to show people the abundance of brand and advertising stimuli we are actually bombarded with.
The black and white contrast does a very nice job.
I am going to use probably aswell.. Love the contrast.. Scary aswell hehe