Daddy doesn’t grow anymore..

My daugther of three is very proud that she is growing. In the car she asked if her sister is growing aswell. I confirmed. Then she asked if her friends are growing and her nephew and niece.. Yes they are all growing. Finally she asked if daddy is growing also.. I said no.. Daddy is not growing anymore. Daddy is growing in different ways. She looked confused.. That look stuck with me..

Later that look suddenly reminds me of how corporations “look” when you tell them that there is a limit on (profit) growth. There is something like an equilibrium. That different ways of growth than monetary/scale are needed..

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This entry was posted in Contribution Marketing, Intrinsic Values, post capitalism, Strategic CSR, Sustainability. Bookmark the permalink.

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