Problem:
“To grow companies need to break out of a vicious cycle of competitive benchmarking and imitation.” – Kim and Mauborgne in Blue Ocean Strategy
Solution:
“What consumers really want are experiences.” Pine & Gilmore in The Experience Economy
“Todays individuals are looking for psychological self-determination.” Zuboff & Maxmin in The Support Economy
Marikaya 
Problem:
“To grow companies need to break out of a vicious cycle of competitive benchmarking and imitation.” – Kim and Mauborgne in Blue Ocean Strategy
Solution:
“What consumers really want are experiences.” Pine & Gilmore in The Experience Economy
“Todays individuals are looking for psychological self-determination.” Zuboff & Maxmin in The Support Economy
Driving force: Evolution [of consciousness].