Innovation is easy!

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One Response to Innovation is easy!

  1. Problem:
    “To grow companies need to break out of a vicious cycle of competitive benchmarking and imitation.” – Kim and Mauborgne in Blue Ocean Strategy

    Solution:
    “What consumers really want are experiences.” Pine & Gilmore in The Experience Economy
    “Todays individuals are looking for psychological self-determination.” Zuboff & Maxmin in The Support Economy

    Driving force: Evolution [of consciousness].

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