Co-creation in prison

Evere thought that the greatest marketingactivity for a prison ever would be created by it’s inmates. Have a look at this clip of 1500 inmates the the Cebu Provincial Detention and Rehabilitation Center, Cebu, Philippines performing MichaelJackson’s Thriler. It is just s rehearsal..

It is almost worth a crime.. 😉

Thanks to Calacanis 

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