Just heard that Google bought Jaiku. Jyri and Petteri congrats again! I tried to make sense of the move. Is it about Twitter? Is it about Facebook? Well actually it is about neither(in my humble opinion). It is about getting access to the LIVE Mobile Web. There are 4 things that make mobile services fly:
- Relevance/personalised
- Location aware
- Actionable
- Timely
Jaiku scores high marks on all these.. This timeliness is a BIG thing! Creating a sense of LIVE on your mobile makes the service much more relevant. Current services(Orkut, Blogger, Picasa) of Google miss this. Their services are not enough connected to the real and live world. Jaiku makes this bridge.
If you look at Facebook it is their small presence update part that has the highest value of their service.
I tried to make it visible in a picture. Have a look. Very curious on your opinion.
Jyri and me during the first Mobile Monday Amsterdam event. Just before his inspiring presentation on Social Objects and Communities:
I agree, but i wonder why Google did buy Dodgeball in the past (location awareness on the mobile / which buddy or flirt is in the neighbourhood) and did nothing with it. Didn’t they realise the mobile potential then? They seem to do now.
Interessting Raimo but here are a few questions:
“Creating a sense of LIVE on your mobile” Could you elaborate…?
Wouldn’t it be better to name the Internet Mobile axis in your diagram Desktop Mobile or even 1-location (@work, @home, @…) Anywere
Why did you add Virtual internet and Internet of Now ? Isn’t the difference between communication and content clear enough? Or are you trying say something different? Communication = publish & consume, Conent = publish ?
Oh yeah, you should really look at an wordpress theme in where you don’t have to scroll for 5 seconds to post a comment ;).
Raimo,
I don’t get the picture. What is the Not so interesting area? Any examples of applications in this space?
S.
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@Sander, which mobile site are populair? Buienradar, ANWB, News, latest sports.. Do you see any pattern? It is the “NOW”..
Bottom right is way better to do on an big screen.
Bottom right are the Snack TV, NON live Mobile TV
Bottom right are the java games
Bottom right does not connect you with the REAL world.
Personally I believe the mobile phone is about “making the most of Now.”(sounds familair? ;-))
The virtual experience is suited for well known time on the train or bus..
There are not many great NOW services. Jaiku is transforming Social Sites into NOW experiences. It shows the latest.. Not the whole directory. It is not about browsing and searching in deep databases.. Do you see the difference?
Some spectacular news indeed.
Confirming the importance of the projects I’m involved in at KPN.
@Onno 😉
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