Just heard that Google bought Jaiku. Jyri and Petteri congrats again! I tried to make sense of the move. Is it about Twitter? Is it about Facebook? Well actually it is about neither(in my humble opinion). It is about getting access to the LIVE Mobile Web. There are 4 things that make mobile services fly:
- Location aware
Jaiku scores high marks on all these.. This timeliness is a BIG thing! Creating a sense of LIVE on your mobile makes the service much more relevant. Current services(Orkut, Blogger, Picasa) of Google miss this. Their services are not enough connected to the real and live world. Jaiku makes this bridge.
If you look at Facebook it is their small presence update part that has the highest value of their service.
I tried to make it visible in a picture. Have a look. Very curious on your opinion.
Jyri and me during the first Mobile Monday Amsterdam event. Just before his inspiring presentation on Social Objects and Communities: