Amsterdam Industries: From Prototype to Business

Dear friend,

Summer is about the end. A new season is starting.

Also for me personally..

Last year I was involved in many projects and I was scattered all over the place. I helped many start-ups but in this time I was forgetting to build my own company. Bringing focus to my efforts was easier than I expected. the common denominator of all the projects I was involved in was that they were emerging products close to launch and needed help to "enter the world’ in a healthy and sustainable way. I was many times a kind of a midwife helping pregnant entrepreneurs to deliver the companies 😉

I also saw that due to technology actually making products is becoming increasingly easier. Making products is becoming a creative endeavour. These products know how to tell a story and touch you on a emotional level. It reminded me of how music is made. Just get the right people together and they can make magic overnight. Jamming products together.

I saw a future where there is an exponential growth in the diversity of products. Production is finally being democratized. This new generation of "product musicians" need a record label!

That was the moment I knew what I wanted to build!

I founded Amsterdam Industries. With Amsterdam Industries we are this "record label". We help "makers" go from prototype to business. A boutique incubator that creates a custom project with each entrepreneur. We are especially interested in hardware but we also work with makers that make software or services. Amsterdam Industries currently comprises of Arjen van Eck and myself.

One of our early customers was Vinson TV( When they approached us they were called Rumble. Our services comprised of:
– rebranding
– positioning
– defining product benefits and features
– customer segmentation
– pricing
– design
– website
– messaging
– launch event
– press release
– social media

Due to the success of the launch the German broadcaster N24 contacted Vinson. Mid-June N24 launched there Vinson application. Now with over 175.000 downloads and 500+ 5-star ratings it is one of germany’s most popular apps in the App Store.

Next to Vinson we helped iFabrica last months with marketing, website, product, social media, communication, instore routing, signage and branding.

We are currently also working on a Virtual Reality company, a Peer 2 Peer food company and a fashion brand.

If you know of some starting entrepreneurs that you believe deserve a shot at success please let them know about us. I really appreciate it.

Talk to you soon!

Raimo van der

m: +31 6 41171116
s: raimovanderklein

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