Category Archives: aspirational marketing

Clean City Law in Sao Paolo

Posted on July 22, 2007 by Raimo

Well the Clean City Law is active in Sao Paolo.  Here a nice clip showing some nice insights in this action from Mayor Gilberto Kassab to ban almost all outdoor advertising in Sao Paolo

Posted in Art, aspirational marketing, Contribution Marketing, Intrinsic Values, Marketing, Post Advertising, Sustainability, trends | Leave a comment

Symbol for The Rising

Posted on June 21, 2007 by Raimo

Lovely clip of the Paul Potts story that shows for me the essence of the new flat world. If there is any aspirational marketing angle left worth exploring I guess it is this one: Daring to stand up. Daring to … Continue reading →

Posted in aspirational marketing | 1 Comment