Category Archives: Brand Deflation

“Branding is no longer the future of business”

  Sometimes you read a post that just is SPOT ON! This time it is Russell Davies with a big post about how the value of branding is being overtaken by what I call Contribution Marketing and Purpose Driven Innovation (Russell: … Continue reading

Posted in Brand Deflation, Connected Society, Contribution Marketing, Design deflation, Future, Intrinsic Values, Marketing, Post Advertising | Leave a comment

In case you didn’t notice, Advertising as we knew it is gone

Great post on Hee-Haw marketing. Comforting to see more are seeing the change.. Please read it! Here are some great parts out of that post:  So, the picture should be even clearer. Advertising is dead, but marketing isn’t. We’ve started … Continue reading

Posted in Brand Deflation, Connected Society, Contribution Marketing, Intrinsic Values, Manifesto, Post Advertising, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | 2 Comments

Taking back space

You probably heard that In Sao Paolo Billboards are illegal? Well there are other ways of taking back public space.. Below is a clip about the Pixelator rom Jason Eppink. The Abstractor from Ji Lee is kind of the same … Continue reading

Posted in Brand Deflation, Creativity, Innovation, User Generated Products | Leave a comment

My ChangeThis Manifesto

Dear reader, My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for voting. When I have enough votes(I have no idea what enough is) it will be published. Here is my proposal: Value Creation: The RIGHT … Continue reading

Posted in Brand Deflation, Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, Manifesto, post capitalism, Strategic CSR, Strategy, Sustainability, Valuechain | 3 Comments

What should Starbucks do?

On the great blog BrandAutopsy I reacted on a blogpost from John about Starbucks. He asked readers to react on how Starbucks should act now(read here the cause of the story). He will compile the answers and a make an … Continue reading

Posted in Brand Deflation, Co-creation, Contribution Marketing, Creativity, Intrinsic Values, Strategy, Valuechain | Leave a comment

The Law of Attraction

Just watched The Secret. Nice documentary on the Law of Attraction. Basically anything you give attention to will grow. If you feel joy, more joy will be created by the universe.. etc, etc. I watched it online. It is worth … Continue reading

Posted in Brand Deflation, Crazy posts, Strategy | 2 Comments

What business am I in?

NOTE OF WARNING: COMPLETE UNSCIENTIFIC THOUGHTS ENTERED THIS POST All around me I see businesses and complete industries asking themselves this question. How is it that right now so many people are asking themselves this question? It is almost like … Continue reading

Posted in Brand Deflation, Connected Society, Consumer Facilitation, Contribution Marketing, Crazy posts, Sustainability, Uncategorized | 6 Comments