Category Archives: Brand Deflation

Starbucks marketing money

Absolute great simple post on Brand Autopsy. It’s just one more reminder that Starbucks spends its advertising dollars on making better products and better customer experiences and not on making funnier television commercials.

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Value Chain Reshuffle

A week ago I posted something about User Generated Products. Part of the post was a powerpoint presentation.. Somehow I had difficultygetiing the point across.. Well. Just read a post on the blog of John Hagel. Here a small part … Continue reading

Posted in Brand Deflation, Connected Society, Consumer Facilitation, Contribution Marketing, User Generated Products, Valuechain | Leave a comment

Far away from the truth

Adfoblog pointed out this funny YouTube clip. Excellent to show how far from the truth we still are. Amazing how rich the business culture is that we created..

Posted in Brand Deflation, Design deflation | 1 Comment

Naked Brands

I needed a descriptive term for brands that have focussed on intrinsic values. That have stripped themselves, removed the make-up and kicked the stylist.. I call them Naked Brands. To explain the influence of brands on products I have uploaded … Continue reading

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Brand Abstinence

Just found this article on PSFK about the changing environment of branding and marketing. It support the vision of intrinsic product values and the deflation of brands.. 2007 will see the rise of brand abstinence. A mix of ethical consumerism … Continue reading

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