Category Archives: Brand Deflation
Absolute great simple post on Brand Autopsy. It’s just one more reminder that Starbucks spends its advertising dollars on making better products and better customer experiences and not on making funnier television commercials.
A week ago I posted something about User Generated Products. Part of the post was a powerpoint presentation.. Somehow I had difficultygetiing the point across.. Well. Just read a post on the blog of John Hagel. Here a small part … Continue reading
Adfoblog pointed out this funny YouTube clip. Excellent to show how far from the truth we still are. Amazing how rich the business culture is that we created..
I needed a descriptive term for brands that have focussed on intrinsic values. That have stripped themselves, removed the make-up and kicked the stylist.. I call them Naked Brands. To explain the influence of brands on products I have uploaded … Continue reading