Category Archives: Consumer Facilitation

From Profit to Purpose

Posted on August 15, 2007 by Raimo

Posted in Adhocracy, Advertising, Balance, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer behaviour, Consumer Facilitation, Contribution Marketing, Creativity, Crowdsourcing, Cultural Creatives, Future, Holism, Innovation, Intrinsic Values, Manifesto, Marketing, Play, Positioning, Post Advertising, Pull platforms, Social Networking, Sustainability, trends, Valuechain | 1 Comment

Let it go let it go…

Posted on August 1, 2007 by Raimo

Posted in Adhocracy, Business Model, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer Facilitation, Contribution Marketing, Future, Innovation, Interactivity, Intrinsic Values, Taking Back Space, trends, Valuechain | 2 Comments

I am the Media

Posted on April 22, 2007 by Raimo

Thanks to David Armano

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Design deflation, Innovation, Intrinsic Values, Post Advertising, Strategy, trends, User Generated Products | 1 Comment

Just found a great new blog: Chroma! Worth a visit!! There was a nice post on Dole’s new “Dole Organic” bananas: Transmedia Bananas Want to know where your next organic banana is from? (Of course you do). Dole Organic Bananas … Continue reading →

Posted in Consumer Facilitation, Strategic CSR, Sustainability, trends | 1 Comment

Struggling to share

Posted on March 28, 2007 by Raimo

Currently I am working on basically a presentation linking it all together( well atleast for me). Wondering if I should share it all openly.. It starts to be, I believe, a powerful story.. The beauty is that what I am … Continue reading →

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | Leave a comment

My ChangeThis Manifesto

Posted on March 19, 2007 by Raimo

Dear reader, My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for voting. When I have enough votes(I have no idea what enough is) it will be published. Here is my proposal: Value Creation: The RIGHT … Continue reading →

Posted in Brand Deflation, Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, Manifesto, post capitalism, Strategic CSR, Strategy, Sustainability, Valuechain | 3 Comments

Wheel of Creation

Posted on March 14, 2007 by Raimo

Been busy working on a model for value creation. Nowhere have I found a model that I truely believe. Most of the current models about competitive advantage, blue oceans and innovations have a left brain way of solving the problem. … Continue reading →

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, post capitalism, Strategic CSR, Sustainability, Uncategorized, Valuechain | Leave a comment

The Broad Thought

Posted on March 9, 2007 by Raimo

More and more I gather evidence that the very core of a company is what I call the “Broad Thought”. The broad thought gives companies a sense of purpose. It is close to a religion. A beliefsystem. The Broad Thought … Continue reading →

Posted in Consumer Facilitation, Contribution Marketing, Innovation, Intrinsic Values, post capitalism, Strategic CSR, Strategy | Leave a comment

The Support Economy

Posted on March 8, 2007 by Raimo

Just read an article written in 2002(!!) about the book The Support Economy. In this Harvard Business School article Shoshana Zuboff and James Maxmin discuss about the “rift between corporations and society”. Here some nice passages: A century ago mass … Continue reading →

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Innovation, Intrinsic Values, post capitalism, Strategy, Sustainability | Leave a comment

Personal Fabrication on TED Talks

Posted on March 5, 2007 by Raimo

Very inspirational clip with Neil Gerschenfield on TED Talks about Personal (Digital) Fabrication. Especially after 1/3 of the clip when he starts about Digital Fabrication where computer are tools and products are created through code. Talking about FabLabs which are … Continue reading →

Posted in Co-creation, Consumer Facilitation, Innovation, User Generated Products, Valuechain | Leave a comment