Category Archives: Consumer Facilitation

The Corporation

Thanks to Tom van Brunschot.. Powerful documentary(23 parts).. This is the beginning of the doc.. Setting the scene. Reminds me of my post on What Business Am I In?

Posted in Connected Society, Consumer Facilitation, Contribution Marketing, post capitalism, Strategic CSR, Sustainability, Valuechain | 1 Comment

Fields Of Creation

Well. Finally I finished a presentation in which I combine many of my thoughts and beliefs. It is the most personal set of thoughts yet. Like everything I produce still work in progress. Have a look at the presentation. Like … Continue reading

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Crafting, Creativity, Design deflation, Intrinsic Values, Strategy, Sustainability, Uncategorized, User Generated Products | 5 Comments

What business am I in?

NOTE OF WARNING: COMPLETE UNSCIENTIFIC THOUGHTS ENTERED THIS POST All around me I see businesses and complete industries asking themselves this question. How is it that right now so many people are asking themselves this question? It is almost like … Continue reading

Posted in Brand Deflation, Connected Society, Consumer Facilitation, Contribution Marketing, Crazy posts, Sustainability, Uncategorized | 6 Comments

OpenCola

Just read a blogpost about OpenCola. OpenCola is a brand of cola unique in that the instructions for making it are freely available and modifiable. Anybody can make the drink, and anyone can modify and improve on the recipe as … Continue reading

Posted in Co-creation, Consumer Facilitation, Crazy posts | 3 Comments

Linkle: Social Sewing Cafe

Founded by 29 year old Linda Eilers, Linkle is the first dedicated sewing cafe we’ve come across. Knitting clubs have spread like wildfire over the past few years, with men and women gathering in pubs to stitch, bitch and get … Continue reading

Posted in Consumer Facilitation, Crafting, Creativity | 2 Comments

In the end there are only two markets: those who handle the customer and those who don’t

Two articles that confirm my creeping thought of the polarisation of the the valuechain Cutting out the middle: distribution and marketing. Excerpt from Seth Godin’s post about web4: I’m about to buy something from a vendor (in a store with a … Continue reading

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Intrinsic Values, Strategy, Uncategorized, User Generated Products, Valuechain | Leave a comment

Value Chain Reshuffle

A week ago I posted something about User Generated Products. Part of the post was a powerpoint presentation.. Somehow I had difficultygetiing the point across.. Well. Just read a post on the blog of John Hagel. Here a small part … Continue reading

Posted in Brand Deflation, Connected Society, Consumer Facilitation, Contribution Marketing, User Generated Products, Valuechain | Leave a comment

Google’s “Do no evil” versus censoring search

First I am absolutely no expert in search arena.. So somethings my sound a bit stupid.. The last weeks I have seen a couple of examples of Google censoring certain search results. The reason of censoring is Google’s motto to … Continue reading

Posted in Connected Society, Consumer Facilitation, Contribution Marketing, Uncategorized | Leave a comment

User Generated Products

Made yet another powerpoint presentation(replaced the presentation). I still love powerpoint to express myself. For me it works better than written words or pictures.. This time I write about the changing role of the BIG BRANDS due to total transparancy, … Continue reading

Posted in Connected Society, Consumer Facilitation, Uncategorized, User Generated Products | 3 Comments

Greenpeace Japan’s mobile guide to GMO-free shopping

Really great example of how Consumer Empowerism works and how mobile can influence the process in our daily life to change the world.. Greenpeace Japan has recently launched an anti-GMO (genetically-modified organisms) campaign, aimed at informing and empowering consumers to … Continue reading

Posted in Consumer Facilitation, Sustainability, Uncategorized | Leave a comment