Category Archives: Contribution Marketing

Daddy doesn’t grow anymore..

My daugther of three is very proud that she is growing. In the car she asked if her sister is growing aswell. I confirmed. Then she asked if her friends are growing and her nephew and niece.. Yes they are … Continue reading

Posted in Contribution Marketing, Intrinsic Values, post capitalism, Strategic CSR, Sustainability | Leave a comment

Sharing?

What can we learn from this?

Posted in Co-creation, Connected Society, Contribution Marketing, Creativity, Intrinsic Values, Sharing, trends | 2 Comments

I am the Media

Thanks to David Armano

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Design deflation, Innovation, Intrinsic Values, Post Advertising, Strategy, trends, User Generated Products | 1 Comment

New World of sharing

I believe we have to go cold turkey on the trading way of living.. To really make progress we need to start sharing.. Sharing at networkevents, business, schools, wherever.. If you have an apple and I have an orange and … Continue reading

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In case you didn’t notice, Advertising as we knew it is gone

Great post on Hee-Haw marketing. Comforting to see more are seeing the change.. Please read it! Here are some great parts out of that post:  So, the picture should be even clearer. Advertising is dead, but marketing isn’t. We’ve started … Continue reading

Posted in Brand Deflation, Connected Society, Contribution Marketing, Intrinsic Values, Manifesto, Post Advertising, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | 2 Comments

Going for Greatness

Just reading the 8th habit of Stephen R. Covey. What a treasure.. So inline with my thoughts and believes. Finally I can reference to a book 😉 Big difference is that I am not placing primarily individuals in this process … Continue reading

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We don’t need an education!

Thanks to John Grant!

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Struggling to share

Currently I am working on basically a presentation linking it all together( well atleast for me). Wondering if I should share it all openly.. It starts to be, I believe,  a powerful story.. The beauty is that what I am … Continue reading

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | Leave a comment

Thinking about Mini..

Just read a blogpost on Communities Dominate Brands about Engagement Marketing at Mini. Somehow having problems with the Engagement Marketing route.. The danger lies in it that you end up with undifferentiated product with no clear intrinsic value that is … Continue reading

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My ChangeThis Manifesto

Dear reader, My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for voting. When I have enough votes(I have no idea what enough is) it will be published. Here is my proposal: Value Creation: The RIGHT … Continue reading

Posted in Brand Deflation, Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, Manifesto, post capitalism, Strategic CSR, Strategy, Sustainability, Valuechain | 3 Comments