Category Archives: Holism

Recycled phone: Nokia Remade

Posted in Balance, Consumer behaviour, Contribution Marketing, CSR, Cultural Creatives, Holism, Innovation, Intrinsic Values, Meaning | Leave a comment

Perspective..

It is all about perspective…

Posted in Connected Society, Crazy posts, Holism | Leave a comment

Wisdom Culture by Paul Ray

From a good friend I received a pdf. A pdf about Wisdom Culture and Practical Wisdom written by Paul Ray, the guy that brought us the term Cultural Creatives. Have a read and decide for yourself if you are a … Continue reading

Posted in Brain, Collaborative Intelligence, Collective Intelligence, Creativity, Cultural Creatives, Holism, Humanification, Learning 2.0, Meaning, Networking, Reductionism, Sustainability, Wisdom | 2 Comments

Gary Hamel on th future of organizations

I got this link from Yuri van Geest. It’s a short clip on Amazon(on Amazon? YES on Amazon) from Gary Hamel about the new generation of human organizations. Innovation in Management. “You can’t build a company that is fit for … Continue reading

Posted in Balance, Contribution Marketing, Future, Holism, Humanification, Innovation, Intrinsic Values, Management Innovation, Meaning | Leave a comment

From Profit to Purpose

Posted in Adhocracy, Advertising, Balance, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer behaviour, Consumer Facilitation, Contribution Marketing, Creativity, Crowdsourcing, Cultural Creatives, Future, Holism, Innovation, Intrinsic Values, Manifesto, Marketing, Play, Positioning, Post Advertising, Pull platforms, Social Networking, Sustainability, trends, Valuechain | 1 Comment

Do you know TOMS shoes?

TOMS shoes is a great initiative. For every pair that is sold one pair is given away for free to children in need. Below a video about the first TOMS shoe drop in Argentinia. Great example to see the strength … Continue reading

Posted in Balance, Connected Society, Contribution Marketing, Holism, Innovation, Intrinsic Values, Manifesto, People, Sustainability, trends, Valuechain | 3 Comments

Creationist WOM versus Evolutionist WOM

Great Slidecast(slideshow with Audio commentary) 0n two very different routes on Word of Mouth(WOM). After you have seen this you may guess which one I prefer đŸ˜‰ Hint: read the Contribution Marketing and Purpose Driven Innovation tabs hehe

Posted in Contribution Marketing, Holism, Intrinsic Values, Meaning, Post Advertising | 2 Comments

Ouch…My Retail Heart..

  Nokia Flagshipstore Regent Street London. Just needed to show you this image..  A nice example of reductionistic thinking. The shop is clearly the sum of it’s parts. The franchiser, The Brand and The Targets. It really hurts my retail … Continue reading

Posted in Contribution Marketing, Holism, Reductionism, Retail | Leave a comment

5 Universal Rituals

BBDO recently conducted a survey investigating the powers of rituals in our lives.. Human beings are creatures of habit—the morning coffee with two sugars, the post-lunch brush and floss, the bedtime yoga routine with lights dimmed. Advertisers, on the other … Continue reading

Posted in Brain, Holism, Intrinsic Values, Meaning, Rituals | Leave a comment

Unmanaging: Unleashing the Creative Beast

Great presentation from Tara Hunt about myths in innovation, creativity and motivation. For me this is a great presentation showing the difference between reductionistic thinking and holistic thinking. Enjoy the show..

Posted in Creativity, Holism, Innovation, Intrinsic Values, People, Sharing, Uncategorized | Leave a comment