Category Archives: Holism

Ouch…My Retail Heart..

  Nokia Flagshipstore Regent Street London. Just needed to show you this image..  A nice example of reductionistic thinking. The shop is clearly the sum of it’s parts. The franchiser, The Brand and The Targets. It really hurts my retail … Continue reading

Posted in Contribution Marketing, Holism, Reductionism, Retail | Leave a comment

5 Universal Rituals

BBDO recently conducted a survey investigating the powers of rituals in our lives.. Human beings are creatures of habit—the morning coffee with two sugars, the post-lunch brush and floss, the bedtime yoga routine with lights dimmed. Advertisers, on the other … Continue reading

Posted in Brain, Holism, Intrinsic Values, Meaning, Rituals | Leave a comment

Unmanaging: Unleashing the Creative Beast

Great presentation from Tara Hunt about myths in innovation, creativity and motivation. For me this is a great presentation showing the difference between reductionistic thinking and holistic thinking. Enjoy the show..

Posted in Creativity, Holism, Innovation, Intrinsic Values, People, Sharing, Uncategorized | Leave a comment

Making stuff…

Posted in Adhocracy, Balance, Blog, Brain, Corporations, Creativity, Force of Nature, Holism, Intrinsic Values, People, Play, Post Advertising, Sharing, Sustainability, trends, Web 2.0, Wiki | 1 Comment

In case you didn’t notice, Advertising as we knew it is gone.

This one I am posting also on Contribution Marketing… Great post on Hee-Haw marketing. Comforting to see more are seeing the change.. Please read it! Here are some great parts out of that post: So, the picture should be even … Continue reading

Posted in Balance, Holism, Intrinsic Values, People, Post Advertising, Sharing, Sustainability, trends | Leave a comment

WECT model

Is your product ready for the new customer centric world? Well try to fit your product in the below WECT model. The model puts us in the middle and shows basically that there are 2 major things we are pursuing: … Continue reading

Posted in Corporations, Holism, New Product Concepts, People, Positioning | Leave a comment

Right brain – Left brain

  Such an amazing post on the great blog Transformation Economy from Tom van Brunschot “Logical and precise, left-brain thinking gave us the Information Age. Now comes the Conceptual Age – ruled by artistry, empathy, and emotion.” – Dan Pink, … Continue reading

Posted in Brain, Creativity, Force of Nature, Holism, People, trends | Leave a comment