Category Archives: Manifesto

From Profit to Purpose

Posted on August 15, 2007 by

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Posted in Adhocracy, Advertising, Balance, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer behaviour, Consumer Facilitation, Contribution Marketing, Creativity, Crowdsourcing, Cultural Creatives, Future, Holism, Innovation, Intrinsic Values, Manifesto, Marketing, Play, Positioning, Post Advertising, Pull platforms, Social Networking, Sustainability, trends, Valuechain | 1 Comment

Do you know TOMS shoes?

Posted on August 7, 2007 by

TOMS shoes is a great initiative. For every pair that is sold one pair is given away for free to children in need. Below a video about the first TOMS shoe drop in Argentinia. Great example to see the strength … Continue reading →

Posted in Balance, Connected Society, Contribution Marketing, Holism, Innovation, Intrinsic Values, Manifesto, People, Sustainability, trends, Valuechain | 3 Comments

In case you didn’t notice, Advertising as we knew it is gone

Posted on April 19, 2007 by

Great post on Hee-Haw marketing. Comforting to see more are seeing the change.. Please read it! Here are some great parts out of that post:  So, the picture should be even clearer. Advertising is dead, but marketing isn’t. We’ve started … Continue reading →

Posted in Brand Deflation, Connected Society, Contribution Marketing, Intrinsic Values, Manifesto, Post Advertising, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | 2 Comments

My ChangeThis Manifesto

Posted on March 19, 2007 by

Dear reader, My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for voting. When I have enough votes(I have no idea what enough is) it will be published. Here is my proposal: Value Creation: The RIGHT … Continue reading →

Posted in Brand Deflation, Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, Manifesto, post capitalism, Strategic CSR, Strategy, Sustainability, Valuechain | 3 Comments

The Message..

Posted on March 6, 2007 by
Posted in Co-creation, Connected Society, Contribution Marketing, Creativity, Intrinsic Values, Manifesto, Sustainability | 6 Comments

Contribution Marketing Manifesto[draft]

Posted on January 2, 2007 by

I will start this blog with an ever evolving Manifesto. Why Contribution Marketing? People are getting connected. The world is getting flat and transparant. Connected people create their own markets. A new democracy is rising. The power of the collective … Continue reading →

Posted in Manifesto, Uncategorized | 8 Comments