Category Archives: Manifesto

From Profit to Purpose

Posted in Adhocracy, Advertising, Balance, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer behaviour, Consumer Facilitation, Contribution Marketing, Creativity, Crowdsourcing, Cultural Creatives, Future, Holism, Innovation, Intrinsic Values, Manifesto, Marketing, Play, Positioning, Post Advertising, Pull platforms, Social Networking, Sustainability, trends, Valuechain | 1 Comment

Do you know TOMS shoes?

TOMS shoes is a great initiative. For every pair that is sold one pair is given away for free to children in need. Below a video about the first TOMS shoe drop in Argentinia. Great example to see the strength … Continue reading

Posted in Balance, Connected Society, Contribution Marketing, Holism, Innovation, Intrinsic Values, Manifesto, People, Sustainability, trends, Valuechain | 3 Comments

In case you didn’t notice, Advertising as we knew it is gone

Great post on Hee-Haw marketing. Comforting to see more are seeing the change.. Please read it! Here are some great parts out of that post: ┬áSo, the picture should be even clearer. Advertising is dead, but marketing isn’t. We’ve started … Continue reading

Posted in Brand Deflation, Connected Society, Contribution Marketing, Intrinsic Values, Manifesto, Post Advertising, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | 2 Comments

My ChangeThis Manifesto

Dear reader, My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for voting. When I have enough votes(I have no idea what enough is) it will be published. Here is my proposal: Value Creation: The RIGHT … Continue reading

Posted in Brand Deflation, Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, Manifesto, post capitalism, Strategic CSR, Strategy, Sustainability, Valuechain | 3 Comments

The Message..

Posted in Co-creation, Connected Society, Contribution Marketing, Creativity, Intrinsic Values, Manifesto, Sustainability | 6 Comments

Contribution Marketing Manifesto[draft]

I will start this blog with an ever evolving Manifesto. Why Contribution Marketing? People are getting connected. The world is getting flat and transparant. Connected people create their own markets. A new democracy is rising. The power of the collective … Continue reading

Posted in Manifesto, Uncategorized | 8 Comments