Category Archives: Marketing

From Profit to Purpose

Posted on August 15, 2007 by Raimo
Posted in Adhocracy, Advertising, Balance, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer behaviour, Consumer Facilitation, Contribution Marketing, Creativity, Crowdsourcing, Cultural Creatives, Future, Holism, Innovation, Intrinsic Values, Manifesto, Marketing, Play, Positioning, Post Advertising, Pull platforms, Social Networking, Sustainability, trends, Valuechain | 1 Comment

Clean City Law in Sao Paolo

Posted on July 22, 2007 by Raimo

Well the Clean City Law is active in Sao Paolo.  Here a nice clip showing some nice insights in this action from Mayor Gilberto Kassab to ban almost all outdoor advertising in Sao Paolo

Posted in Art, aspirational marketing, Contribution Marketing, Intrinsic Values, Marketing, Post Advertising, Sustainability, trends | Leave a comment

“Branding is no longer the future of business”

Posted on June 13, 2007 by Raimo

  Sometimes you read a post that just is SPOT ON! This time it is Russell Davies with a big post about how the value of branding is being overtaken by what I call Contribution Marketing and Purpose Driven Innovation (Russell: … Continue reading →

Posted in Brand Deflation, Connected Society, Contribution Marketing, Design deflation, Future, Intrinsic Values, Marketing, Post Advertising | Leave a comment