Category Archives: Positioning

From Profit to Purpose

Posted on August 15, 2007 by

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Posted in Adhocracy, Advertising, Balance, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer behaviour, Consumer Facilitation, Contribution Marketing, Creativity, Crowdsourcing, Cultural Creatives, Future, Holism, Innovation, Intrinsic Values, Manifesto, Marketing, Play, Positioning, Post Advertising, Pull platforms, Social Networking, Sustainability, trends, Valuechain | 1 Comment

WECT model

Posted on April 18, 2007 by

Is your product ready for the new customer centric world? Well try to fit your product in the below WECT model. The model puts us in the middle and shows basically that there are 2 major things we are pursuing: … Continue reading →

Posted in Corporations, Holism, New Product Concepts, People, Positioning | Leave a comment

Going for the Core!

Posted on April 18, 2007 by

(Musings on the future of business) Unbundling is probably the most important trend of current business. Next to the unbundling of products(customized Nike’s) and valuechains(opensource), also e.g. workforces are unbundled(freelancers). Main reasons that this process currently is happening is: Higher … Continue reading →

Posted in Adhocracy, Balance, Corporations, Force of Nature, Intrinsic Values, People, Positioning, trends | 1 Comment