Category Archives: Positioning
From Profit to Purpose
Posted in Adhocracy, Advertising, Balance, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer behaviour, Consumer Facilitation, Contribution Marketing, Creativity, Crowdsourcing, Cultural Creatives, Future, Holism, Innovation, Intrinsic Values, Manifesto, Marketing, Play, Positioning, Post Advertising, Pull platforms, Social Networking, Sustainability, trends, Valuechain
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WECT model
Is your product ready for the new customer centric world? Well try to fit your product in the below WECT model. The model puts us in the middle and shows basically that there are 2 major things we are pursuing: … Continue reading
Posted in Corporations, Holism, New Product Concepts, People, Positioning
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Going for the Core!
(Musings on the future of business) Unbundling is probably the most important trend of current business. Next to the unbundling of products(customized Nike’s) and valuechains(opensource), also e.g. workforces are unbundled(freelancers). Main reasons that this process currently is happening is: Higher … Continue reading
Posted in Adhocracy, Balance, Corporations, Force of Nature, Intrinsic Values, People, Positioning, trends
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