Category Archives: Strategic CSR

Daddy doesn’t grow anymore..

My daugther of three is very proud that she is growing. In the car she asked if her sister is growing aswell. I confirmed. Then she asked if her friends are growing and her nephew and niece.. Yes they are … Continue reading

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Traceable Bananas

Just found a great new blog: Chroma! Worth a visit!! There was a nice post on Dole’s new “Dole Organic” bananas: ┬áTransmedia Bananas Want to know where your next organic banana is from? (Of course you do). Dole Organic Bananas … Continue reading

Posted in Consumer Facilitation, Strategic CSR, Sustainability, trends | 1 Comment

Top 10 trends on health and wellness

Via ThinkingShift I found a post of the Top Trends for 2007 made by┬áNatural Marketing Institutes on wellness and health. If anybody has the original pdf(10k$) Age of the Individual: this trend is all about being in control. Following high … Continue reading

Posted in Intrinsic Values, Strategic CSR, Sustainability, trends | 1 Comment

My ChangeThis Manifesto

Dear reader, My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for voting. When I have enough votes(I have no idea what enough is) it will be published. Here is my proposal: Value Creation: The RIGHT … Continue reading

Posted in Brand Deflation, Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, Manifesto, post capitalism, Strategic CSR, Strategy, Sustainability, Valuechain | 3 Comments

Discovering Alfred Adler

Very interesting stuff! Full article about Alfred Adler’s theories van be found here. Please replace person/individual with cooperation… I am very eager to explore to see if Adler’s model of Psychotherapy (See image below) can be used to help cooperations … Continue reading

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Wheel of Creation

Been busy working on a model for value creation. Nowhere have I found a model that I truely believe. Most of the current models about competitive advantage, blue oceans and innovations have a left brain way of solving the problem. … Continue reading

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, post capitalism, Strategic CSR, Sustainability, Uncategorized, Valuechain | Leave a comment

The Broad Thought

More and more I gather evidence that the very core of a company is what I call the “Broad Thought”. The broad thought gives companies a sense of purpose. It is close to a religion. A beliefsystem. The Broad Thought … Continue reading

Posted in Consumer Facilitation, Contribution Marketing, Innovation, Intrinsic Values, post capitalism, Strategic CSR, Strategy | Leave a comment