Category Archives: Sustainability

Moral Revolution..

Robert Wright: How cooperation (eventually) trumps conflict

Posted in Co-creation, Connected Society, Intrinsic Values, Sustainability, Uncategorized | Leave a comment

Traceable Bananas

Just found a great new blog: Chroma! Worth a visit!! There was a nice post on Dole’s new “Dole Organic” bananas:  Transmedia Bananas Want to know where your next organic banana is from? (Of course you do). Dole Organic Bananas … Continue reading

Posted in Consumer Facilitation, Strategic CSR, Sustainability, trends | 1 Comment

Coca Cola and Xerox go Holistic

On the absolutely great blog Credibility Branding I just read a post on a changing perception at some major corporations. During a show called PBS CEO Exchange hosted by Jeff Greenfield Anne M Mulcahy Chairman & CEO, Xerox Corporation and … Continue reading

Posted in Corporations, Holism, People, Sustainability | Leave a comment

Top 10 trends on health and wellness

Via ThinkingShift I found a post of the Top Trends for 2007 made by Natural Marketing Institutes on wellness and health. If anybody has the original pdf(10k$) Age of the Individual: this trend is all about being in control. Following high … Continue reading

Posted in Intrinsic Values, Strategic CSR, Sustainability, trends | 1 Comment

We don’t need an education!

Thanks to John Grant!

Posted in Connected Society, Contribution Marketing, Creativity, Sustainability | Leave a comment

Veja: Is another world possible?

  The origin of the Veja project might be summed up in one question : is another world possible? Veja has been built on 3 main principles: 1. Using ecological inputs 2. Using fair trade cotton and latex 3. Respecting … Continue reading

Posted in Balance, Holism, Sustainability | Leave a comment

Second law of Thermodynamics and Teleonomy

Googling a bit on the Second Law of Thermodynamics. Somehow have the feeling that this law applies to corporations(closed systems, Entropy) aswell. Found the following post..enjoy! Nature is such an inspiration.. Evolution versus a basic law of nature Scores of … Continue reading

Posted in Connected Society, Intrinsic Values, Strategy, Sustainability | 3 Comments

Struggling to share

Currently I am working on basically a presentation linking it all together( well atleast for me). Wondering if I should share it all openly.. It starts to be, I believe,  a powerful story.. The beauty is that what I am … Continue reading

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | Leave a comment

My ChangeThis Manifesto

Dear reader, My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for voting. When I have enough votes(I have no idea what enough is) it will be published. Here is my proposal: Value Creation: The RIGHT … Continue reading

Posted in Brand Deflation, Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, Manifesto, post capitalism, Strategic CSR, Strategy, Sustainability, Valuechain | 3 Comments

Maslow on Self actualization

Self-actualization is the instinctual need of humans to make the most of their abilities and to strive to be the best they can. Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of … Continue reading

Posted in Connected Society, Contribution Marketing, Intrinsic Values, Sustainability | 2 Comments