Category Archives: Valuechain

From Profit to Purpose

Posted in Adhocracy, Advertising, Balance, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer behaviour, Consumer Facilitation, Contribution Marketing, Creativity, Crowdsourcing, Cultural Creatives, Future, Holism, Innovation, Intrinsic Values, Manifesto, Marketing, Play, Positioning, Post Advertising, Pull platforms, Social Networking, Sustainability, trends, Valuechain | 1 Comment

Do you know TOMS shoes?

TOMS shoes is a great initiative. For every pair that is sold one pair is given away for free to children in need. Below a video about the first TOMS shoe drop in Argentinia. Great example to see the strength … Continue reading

Posted in Balance, Connected Society, Contribution Marketing, Holism, Innovation, Intrinsic Values, Manifesto, People, Sustainability, trends, Valuechain | 3 Comments

Let it go let it go…

Posted in Adhocracy, Business Model, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer Facilitation, Contribution Marketing, Future, Innovation, Interactivity, Intrinsic Values, Taking Back Space, trends, Valuechain | 2 Comments

In case you didn’t notice, Advertising as we knew it is gone

Great post on Hee-Haw marketing. Comforting to see more are seeing the change.. Please read it! Here are some great parts out of that post:  So, the picture should be even clearer. Advertising is dead, but marketing isn’t. We’ve started … Continue reading

Posted in Brand Deflation, Connected Society, Contribution Marketing, Intrinsic Values, Manifesto, Post Advertising, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | 2 Comments

Going for Greatness

Just reading the 8th habit of Stephen R. Covey. What a treasure.. So inline with my thoughts and believes. Finally I can reference to a book 😉 Big difference is that I am not placing primarily individuals in this process … Continue reading

Posted in Connected Society, Contribution Marketing, Creativity, Innovation, Intrinsic Values, Strategy, Valuechain | Leave a comment

Struggling to share

Currently I am working on basically a presentation linking it all together( well atleast for me). Wondering if I should share it all openly.. It starts to be, I believe,  a powerful story.. The beauty is that what I am … Continue reading

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | Leave a comment