Category Archives: Valuechain

From Profit to Purpose

Posted on August 15, 2007 by Raimo
Posted in Adhocracy, Advertising, Balance, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer behaviour, Consumer Facilitation, Contribution Marketing, Creativity, Crowdsourcing, Cultural Creatives, Future, Holism, Innovation, Intrinsic Values, Manifesto, Marketing, Play, Positioning, Post Advertising, Pull platforms, Social Networking, Sustainability, trends, Valuechain | 1 Comment

Do you know TOMS shoes?

Posted on August 7, 2007 by Raimo

TOMS shoes is a great initiative. For every pair that is sold one pair is given away for free to children in need. Below a video about the first TOMS shoe drop in Argentinia. Great example to see the strength … Continue reading →

Posted in Balance, Connected Society, Contribution Marketing, Holism, Innovation, Intrinsic Values, Manifesto, People, Sustainability, trends, Valuechain | 3 Comments

Let it go let it go…

Posted on August 1, 2007 by Raimo
Posted in Adhocracy, Business Model, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer Facilitation, Contribution Marketing, Future, Innovation, Interactivity, Intrinsic Values, Taking Back Space, trends, Valuechain | 2 Comments

In case you didn’t notice, Advertising as we knew it is gone

Posted on April 19, 2007 by Raimo

Great post on Hee-Haw marketing. Comforting to see more are seeing the change.. Please read it! Here are some great parts out of that post:  So, the picture should be even clearer. Advertising is dead, but marketing isn’t. We’ve started … Continue reading →

Posted in Brand Deflation, Connected Society, Contribution Marketing, Intrinsic Values, Manifesto, Post Advertising, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | 2 Comments

Going for Greatness

Posted on April 9, 2007 by Raimo

Just reading the 8th habit of Stephen R. Covey. What a treasure.. So inline with my thoughts and believes. Finally I can reference to a book 😉 Big difference is that I am not placing primarily individuals in this process … Continue reading →

Posted in Connected Society, Contribution Marketing, Creativity, Innovation, Intrinsic Values, Strategy, Valuechain | Leave a comment

Struggling to share

Posted on March 28, 2007 by Raimo

Currently I am working on basically a presentation linking it all together( well atleast for me). Wondering if I should share it all openly.. It starts to be, I believe,  a powerful story.. The beauty is that what I am … Continue reading →

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, post capitalism, Post Modernism, Strategy, Sustainability, Valuechain | Leave a comment

My ChangeThis Manifesto

Posted on March 19, 2007 by Raimo

Dear reader, My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for voting. When I have enough votes(I have no idea what enough is) it will be published. Here is my proposal: Value Creation: The RIGHT … Continue reading →

Posted in Brand Deflation, Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, Manifesto, post capitalism, Strategic CSR, Strategy, Sustainability, Valuechain | 3 Comments

Wheel of Creation

Posted on March 14, 2007 by Raimo

Been busy working on a model for value creation. Nowhere have I found a model that I truely believe. Most of the current models about competitive advantage, blue oceans and innovations have a left brain way of solving the problem. … Continue reading →

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Creativity, Innovation, Intrinsic Values, post capitalism, Strategic CSR, Sustainability, Uncategorized, Valuechain | Leave a comment

Personal Fabrication on TED Talks

Posted on March 5, 2007 by Raimo

Very inspirational clip with Neil Gerschenfield on TED Talks about Personal (Digital) Fabrication. Especially after 1/3 of the clip when he starts about Digital Fabrication where computer are tools and products are created through code. Talking about FabLabs which are … Continue reading →

Posted in Co-creation, Consumer Facilitation, Innovation, User Generated Products, Valuechain | Leave a comment