Category Archives: Valuechain

The Corporation

Thanks to Tom van Brunschot.. Powerful documentary(23 parts).. This is the beginning of the doc.. Setting the scene. Reminds me of my post on What Business Am I In?

Posted in Connected Society, Consumer Facilitation, Contribution Marketing, post capitalism, Strategic CSR, Sustainability, Valuechain | 1 Comment

What should Starbucks do?

On the great blog BrandAutopsy I reacted on a blogpost from John about Starbucks. He asked readers to react on how Starbucks should act now(read here the cause of the story). He will compile the answers and a make an … Continue reading

Posted in Brand Deflation, Co-creation, Contribution Marketing, Creativity, Intrinsic Values, Strategy, Valuechain | Leave a comment

Innovation Capitalist

Looking forward to an article in HBR about a new role emerging in the Open Innovation Process. See preview below.. In March’s upcoming Harvard Business Review, Professors Mohan Sawhney of Northwestern Unversity and Satish Nambisan of Rensselaer Polytechnic Institute define … Continue reading

Posted in Co-creation, Creativity, Strategy, Valuechain | Leave a comment

Engage and Die

Just posted a comment on Communities Dominate Brands. Found it worthwhile to post it here. It is about social networks/communities build around companies. Basically the advice I see regularly is to engage with your customer. This can be done through … Continue reading

Posted in Co-creation, Contribution Marketing, Intrinsic Values, post capitalism, User Generated Products, Valuechain | Leave a comment

In the end there are only two markets: those who handle the customer and those who don’t

Two articles that confirm my creeping thought of the polarisation of the the valuechain Cutting out the middle: distribution and marketing. Excerpt from Seth Godin’s post about web4: I’m about to buy something from a vendor (in a store with a … Continue reading

Posted in Co-creation, Connected Society, Consumer Facilitation, Contribution Marketing, Intrinsic Values, Strategy, Uncategorized, User Generated Products, Valuechain | Leave a comment

The Boutique Era

Via Ben Rowe I read this post from Tara Hunt(I will follow her now). She explains the generation/group of people who are favouring the small local shops above mass consumption/production. The Boutique Era don’t look at their habits as ‘better’ … Continue reading

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Prada Phone

So when will we see the first Visa device, BMW device, Porsche device and maybe hmm.. Raimo device??(User Generated Phones can that be the future?) Seriously.. You see that big scale companies have difficulties managing the customer. Their brand just … Continue reading

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Value Chain Reshuffle

A week ago I posted something about User Generated Products. Part of the post was a powerpoint presentation.. Somehow I had difficultygetiing the point across.. Well. Just read a post on the blog of John Hagel. Here a small part … Continue reading

Posted in Brand Deflation, Connected Society, Consumer Facilitation, Contribution Marketing, User Generated Products, Valuechain | Leave a comment

From Profit chain to Value chain

I noticed that many companies don’t know in which business they are in. They lack meaning. Internal focussed companies. These are the”Profit Chains”. Most likely control, holding on and  closed are elements which can be found back in the strategy … Continue reading

Posted in Connected Society, Contribution Marketing, Intrinsic Values, Strategy, Sustainability, Uncategorized, Valuechain | 4 Comments