An absolute treasure found by Tommi about how the function of the mobile web will differ from the traditional PC web environment. It clearly sees the mobile web being created around the user and how it integrates in our daily lives because it is always with you:”New”, “Now” and “Near” are the keywords.. Here are some interesting excerpts from the blog:
Think of the reference web as the one that has already been created for the PC world � and for which Google has become the window. This web has been created for the big screen of the PC. The incremental web is about the present and future � it is the real-time web. This is the web which will be increasingly built more for mobiles � because it is a device through which access can happen anytime and from anywhere. Suddenly, it makes sense to create real-time information because there are users with two-way devices which can access this information with near-zero latency. I think of the incremental web as being about �now, near, new.��
More Mobile-centric, less PC-centric: I believe that mobiles are what will accelerate the emergence of the N3 Web � both for content creation and consumption. Mobiles are with us all the time, and thus can be used both for creation (taking pictures, recording podcasts) and distribution (think subscribers). RSS can be the underlying carrier for this. The same can be accomplished via PCs � and in fact is already happening. In the context of emerging markets, mobiles will take centre-stage.
More Push, less Pull: The Reference Web is all about pulling information in a request-reply mechanism. The Incremental Web is about delivering the right information at the right time to the right device. Thus, I can get an SMS alert when a stock price crosses a threshold or when Tendulkar comes out to bat. Sending the same info to a PC or asking people to keep reloading the page is simply not practical.
TECH TALK: The Now-New-Near Web: The Near Web
The Near Web can be thought of as incremental in Space. It is the Web that is around where we are physically present. It is a world of shops, malls, schools, hospitals, traffic, and much more. In India, much of this Web does not have an electronic presence. It needs to be created. In this context, I want to share two ideas that I had mentioned some time ago � PIN-News and IndiaMirror.
PIN-News is about building a bottom-up community information system. It is built around PIN codes. Neighbourhood events can be posted on to specific pages, organised in a weblog-format. By using standardized forms to do the post, it is possible to capture the information in XML format and use a matching engine to send out alerts to people. For example, if I am interested in book exhibitions or special offers, I can set up an alert on a few PIN codes around my home and workplace. When the book shops in the area do their updates, I can be immediately alerted. PIN-News thus fills the gap in communicating dynamic information to people who are most likely to benefit from it.
Think of a Mirror World, by geographical area, categorised PIN code. (Everybody knows the PIN of where they live and work. Think of it as an About.com for the physical world — only it is managed in a distributed manner. Our goals in doing IndiaMirror are the following:
1. Create a revenue model from the local small buyers and sellers — a MicroGoogle
2. Be a utility in the lives of people — used daily
3. Create a platform which can be used to discuss and solve local issues and problems
4. Build an Information Marketplace platform
5. Enable people to create their own blogs and RSS feeds (via DIY forms). People can do their own updates – publishing
6. Create a weblog/wiki/RSS for every PIN in India. Everything goes into a backend database
7. The RSS Aggregator delivers RSS feeds to people�s mailboxes. People can subscribe for specific events – which are delivered to their computer or cellphone
8. Imagine if each �physical object� has a virtual presence (for example, a theatre could provide updates on movies and bookings; local shops can provide updates on what’s new in terms of sales, etc.)
9. People can also create a directory of local resources and landmarks. During elections this can be used to discuss the candidates contesting.