Category Archives: Intrinsic Values

Recycled phone: Nokia Remade

Posted on February 13, 2008 by Raimo
Posted in Balance, Consumer behaviour, Contribution Marketing, CSR, Cultural Creatives, Holism, Innovation, Intrinsic Values, Meaning | Leave a comment

Gary Hamel on th future of organizations

Posted on October 16, 2007 by Raimo

I got this link from Yuri van Geest. It’s a short clip on Amazon(on Amazon? YES on Amazon) from Gary Hamel about the new generation of human organizations. Innovation in Management. “You can’t build a company that is fit for … Continue reading →

Posted in Balance, Contribution Marketing, Future, Holism, Humanification, Innovation, Intrinsic Values, Management Innovation, Meaning | Leave a comment

Retail 2.0

Posted on August 30, 2007 by Raimo
Posted in Co-creation, Connected Society, Consumer behaviour, Contribution Marketing, Future, Innovation, Interactivity, Intrinsic Values, Mobile Shopping, Networks, People, Retail, Retail 2.0, Social Retailing, Web 2.0, Web 3.0 | Leave a comment

From Profit to Purpose

Posted on August 15, 2007 by Raimo
Posted in Adhocracy, Advertising, Balance, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer behaviour, Consumer Facilitation, Contribution Marketing, Creativity, Crowdsourcing, Cultural Creatives, Future, Holism, Innovation, Intrinsic Values, Manifesto, Marketing, Play, Positioning, Post Advertising, Pull platforms, Social Networking, Sustainability, trends, Valuechain | 1 Comment

Do you know TOMS shoes?

Posted on August 7, 2007 by Raimo

TOMS shoes is a great initiative. For every pair that is sold one pair is given away for free to children in need. Below a video about the first TOMS shoe drop in Argentinia. Great example to see the strength … Continue reading →

Posted in Balance, Connected Society, Contribution Marketing, Holism, Innovation, Intrinsic Values, Manifesto, People, Sustainability, trends, Valuechain | 3 Comments

Let it go let it go…

Posted on August 1, 2007 by Raimo
Posted in Adhocracy, Business Model, Co-creation, Collaborative Intelligence, Collective Intelligence, Connected Society, Consumer Facilitation, Contribution Marketing, Future, Innovation, Interactivity, Intrinsic Values, Taking Back Space, trends, Valuechain | 2 Comments

Creationist WOM versus Evolutionist WOM

Posted on July 29, 2007 by Raimo

Great Slidecast(slideshow with Audio commentary) 0n two very different routes on Word of Mouth(WOM). After you have seen this you may guess which one I prefer 😉 Hint: read the Contribution Marketing and Purpose Driven Innovation tabs hehe

Posted in Contribution Marketing, Holism, Intrinsic Values, Meaning, Post Advertising | 2 Comments

Clean City Law in Sao Paolo

Posted on July 22, 2007 by Raimo

Well the Clean City Law is active in Sao Paolo.  Here a nice clip showing some nice insights in this action from Mayor Gilberto Kassab to ban almost all outdoor advertising in Sao Paolo

Posted in Art, aspirational marketing, Contribution Marketing, Intrinsic Values, Marketing, Post Advertising, Sustainability, trends | Leave a comment

“Branding is no longer the future of business”

Posted on June 13, 2007 by Raimo

  Sometimes you read a post that just is SPOT ON! This time it is Russell Davies with a big post about how the value of branding is being overtaken by what I call Contribution Marketing and Purpose Driven Innovation (Russell: … Continue reading →

Posted in Brand Deflation, Connected Society, Contribution Marketing, Design deflation, Future, Intrinsic Values, Marketing, Post Advertising | Leave a comment

5 Universal Rituals

Posted on June 8, 2007 by Raimo

BBDO recently conducted a survey investigating the powers of rituals in our lives.. Human beings are creatures of habit—the morning coffee with two sugars, the post-lunch brush and floss, the bedtime yoga routine with lights dimmed. Advertisers, on the other … Continue reading →

Posted in Brain, Holism, Intrinsic Values, Meaning, Rituals | Leave a comment