Category Archives: Contribution Marketing
Gary Hamel on th future of organizations
I got this link from Yuri van Geest. It’s a short clip on Amazon(on Amazon? YES on Amazon) from Gary Hamel about the new generation of human organizations. Innovation in Management. “You can’t build a company that is fit for … Continue reading
From Profit to Purpose
Do you know TOMS shoes?
TOMS shoes is a great initiative. For every pair that is sold one pair is given away for free to children in need. Below a video about the first TOMS shoe drop in Argentinia. Great example to see the strength … Continue reading
Creationist WOM versus Evolutionist WOM
Great Slidecast(slideshow with Audio commentary) 0n two very different routes on Word of Mouth(WOM). After you have seen this you may guess which one I prefer 😉 Hint: read the Contribution Marketing and Purpose Driven Innovation tabs hehe
Clean City Law in Sao Paolo
Well the Clean City Law is active in Sao Paolo. Here a nice clip showing some nice insights in this action from Mayor Gilberto Kassab to ban almost all outdoor advertising in Sao Paolo
Ouch…My Retail Heart..
 Nokia Flagshipstore Regent Street London. Just needed to show you this image.. A nice example of reductionistic thinking. The shop is clearly the sum of it’s parts. The franchiser, The Brand and The Targets. It really hurts my retail … Continue reading
“Branding is no longer the future of business”
 Sometimes you read a post that just is SPOT ON! This time it is Russell Davies with a big post about how the value of branding is being overtaken by what I call Contribution Marketing and Purpose Driven Innovation (Russell: … Continue reading